The democratisation of advertising
One of the main themes that I write about digital culture is democratisation.
Publishing is the obvious one. The web is gradually giving the whole world the ability to publish, for better or for worse. But the partner to publishing is advertising. And, as the ever insightful Jan Chipchase points out, Facebook is, through the simplicity of its platform, democratising online advertising.
Flyposting has long been the preserve of 'consumer' advertising. But Facebook's simple platform allows us all to create a campaign in minutes. And along with that comes targeting, segmentation, reach and effectiveness, usually phrases reserved for marketing departments.
