Media takes up 45% of our time, some more efficiently than others
From The Guardian:
"The average media consumer's digital day is seven hours and five minutes. From breakfast radio to peaktime evening TV, via surfing and texting at home or at our desks, media takes up 45% of our time.
The actual amount being consumed is even higher, Ofcom believes, withthe boom in mobile computing helping Britons to multitask. "The ability of people to surf the web on their laptop while also watching TV has given people a licence to roam while staying connected," said Peter Phillips, Ofcom's strategy and market developments partner. A fifth of our media time is this kind of "simultaneous" consumption.
Those aged between 16 and 24 are particularly adept at this juggling act, and are mopping up more media than any other age group. They cram nine and a half hours worth of media into six and a half hours of actual time – data that suggests the cliche of the youngster loafing in the lounge is an unfair one."
It's got dusty round these parts. Apologies.
