101 Culture
This is a blog about the emergence of a digital culture. What might it look like? What can we see already?
And all my other details are kept at benmason.org.
This is a blog about the emergence of a digital culture. What might it look like? What can we see already?
And all my other details are kept at benmason.org.
Although this isn't news, Rockstar's move, last year, into music downloads is a clear indication of how entertainment can be funded in the future.
http://arstechnica.com/gaming/news/2008/03/rockstar-and-amazon-bring-digital-...
We're used to movies, magazines and TV being a housing for advertising. And this status quo has been threatened by digital technology. In an interactive world where users have control, they can skip ads. Rockstar's deal with Amazon allows users to download tracks they hear ingame to be listened to outside it.
The entertainment platform has become a shop rather than an ad platform. This could easily be extended into artwork, clothes and even perhaps holidays, at a stretch. The entertainment platform makes the real-life product attractive (as TV ads do now) and provides a way for the user to purchase there and then. It seems to be a better world for the buyer (less intrusive ads, easier purchase) and a better world for seller (more efficient and trackable promotion).
As more media becomes comprehensively interactive, this seems like a model to watch. It's not revolutionary but it's smart and simple.
I’m super pleased to have been invited to give the opening keynote at Web Directions South in Sydney at the beginning of October.
In 2008, I closed Web Directions North in Vancouver with Movement, on designing flow into the Web, and making applications in which action creates action. It was one of my favourite conferences.
This year I’m presenting Escalante:
The long run to the turn of the millennium got us preoccupied with conclusions. The Internet is finally taken for granted. The iPhone is finally ubiquitous computing come true. Let’s think not of ends, but dawns: it’s not that we’re on the home straight of ubicomp, but the beginning of a century of smart matter. It’s not about fixing the Web, but making a springboard for new economies, new ways of creating, and new cultures.
The 21st century is a participatory culture, not a consumerist one. What does it mean when small teams can be responsible for world-size effects, on the same playing field as major corporations and government? We can look at the Web - breaking down publishing and consuming from day zero - for where we might be heading in a world bigger than we can really see, and we can look at design - playful and rational all at once - to help us figure out what to do when we get there.
You may recognise the themes from Scope which opened reboot11 (catch the video here) in which I spoke about the personal roots of the invention of culture… and also about million mile tomatoes, JFK, and the Moon.
I’ll build on these topics at Web Directions. The leverage small groups have now to invent and participate in culture is wonderful, and the Web is at the very front of that. We’re at the beginning of a complex, remarkable world of exciting possibilities and responsibilities both. I want to look up and take in those wide blue skies.