101 Culture
This is a blog about the emergence of a digital culture. What might it look like? What can we see already?
And all my other details are kept at benmason.org.
This is a blog about the emergence of a digital culture. What might it look like? What can we see already?
And all my other details are kept at benmason.org.
The Guardian is reporting that German film producer Constantin are stepping up their campaign to stop people remixing the bunker scene from Downfall where Hitler rants.
Every now and then, I wonder if this is just a (social) media blog and I should stop banging on about a new culture.
"It’s fundamentally about the costless replacement of the irrepairably broken role of the paid ‘gate-keepers’ who acted in the old system as a deeply expensive and impenetrable barrier between musicians and their potential audience.
We don’t need ads now, we need fans.
Because fans = money.
Music – in any abstracted sense – has no value. None at all.
The value is in the relationship between listeners and the music. So we make the most awesome music we can, to load it with as much pure potential value as we possibly can, and then we invite listeners to realise that value, and infect their friends with it. To be carriers of viral value.
That’s awesome. Absolutely fucking awesome. And worrying about how many Spotify plays it’ll take to pay your rent is beyond moronic."
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Excellent to hear that from a jobbing musician rather than all the media pontificators like me.
But now you've got this far, you might as well remind yourself of the ever brilliant Amen Break film:
PressPausePlay - a film about the production, distribution and consumption of creative works.
This is the teaser. It looks interesting. Watch!