A mobile network built around community and simplicity
In era of complicated plans, massively subsidised handsets and 'unlimited data' plans with a cap on them, this was bound to happen: giffgaff, a mobile network with a straightforward, low-cost offering that relies on, and rewards its members for their support in the business. It's surprising there aren't more young businesses built expressly for this more connected, collaborative, digital world. One to watch, I'd say.
